About us - Bayard, Inc.
Bayard creates periodicals, books, worship and devotional resources, and formation materials to inform and inspire, to spread the Gospel, to explore the beauty of the Catholic faith, and to continue the Church’s rich tradition of dialogue.
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About us

Bayard reaches 36 million readers everywhere on the planet

Welcome to Bayard–a media company of international scope with a unique history that goes back nearly 140 years. Bayard’s sole owners are the Augustinians of the Assumption, which guarantees the group’s stability, gives witness to our corporate mission, and offers editorial independence to each of our 190 publications. Our products include Catholic Digest, Living Faith, Living with Christ, Pflaum Gospel Weeklies, and Catechist, as well as books, booklets, digital products, and one of France’s leading daily newspapers, La Croix.
Bayard’s trademark stands for editorial excellence and innovation at the service of demanding readers of all ages – from toddlers to teens, and young adults to seniors. Inspired by the Assumptionists, every one of our initiatives seeks to reflect and promote positive values rooted in the intellectual, emotional, and spiritual dimensions of life.
Significant Numbers
  • Total employees worldwide: 1,966
  • 1 daily Catholic newspaper
  • 190 magazines, 5 million subscribers, 36 million readers
  • 8 million books sold every year from a catalogue of 5,000 titles
  • As one of the most innovative publishers online (Bayam, J’aime Lire store, etc.), Bayard reaches millions of visitors monthly through approximately 150 websites
Activities in the United States

Fully committed to the goal of being the largest and most influential publisher serving the American Catholic community, Bayard is proud to count the following as its divisions in the United States:

  • Twenty-Third Publications: Contemporary spirituality resources as well as a complete line of parish-based publications, including books, DVDs, sacramental preparation, catechist training, adult faith formation materials, and magazines.
  • Creative Communications for the Parish: An ecumenical Christian publishing company and a trusted source for innovative worship and devotional material since 1977.
  • Pflaum Publishing Group: The group publishes a faith formation program for pre-K through grade 8, sacramental preparation courses for primary, junior high, and high school, catechetical resources for pre-K through 12, for religious educators, and for youth ministers.
Activities in Canada

Bayard Canada is the leader in children’s, senior, and religious publishing in Canada. It reaches millions of readers each year under the following trademarks.

  • Bayard Jeunesse Canada: Publishes the Canadian versions of our magazines Pomme D’Api and J’aime Lire, and co-publishes the science magazines Les Débrouillards and Les Explorateurs.
  • Novalis: The largest bilingual religious publisher in Canada. Novalis publishes periodicals and books, primarily in the spiritual and religious fields, and well known for its missalette Living with Christ.
  • Owlkids: Entertaining, unique, high-quality magazines and books in English that nurture the potential of children and instill in them a love of reading and learning
  • Bayard Canada Books: Quality French-language books for readers of all ages
  • Senior Publications: Inspired by French magazine Notre Temps, Le Bel Âge, Good Times, Le journal du Bel Âge are the leading magazines serving the senior audience.
Activities in Europe

Bayard is one of Europe’s oldest communication and media groups, and one of its largest, with:

  • La Croix, a French Catholic daily newspaper, and Bayard’s flagship publication
  • Pèlerin, a general-interest, Catholic and family weekly magazine
  • Notre Temps and Plus magazines, both multi-media brands leaders in the age 50+ market
  • A weekly TV magazine in Belgium: Telepro
  • Consumer fairs in Netherlands, Spain, Belgium
  • Children and adult magazines, books of reference
  • Bayam, a Web Platform with over 1,600 different activities for children
  • J’Aime Lire store: An innovative digital store with more than 350 books, apps, and resources for parents
  • E-mags for families and children
  • Graphics, audiovisual, and digital studios
Activities in Asia

Bayard has been present in Asia since 1977 with:

  • Five magazines in traditional Chinese: Little Toy Car, Little Red Apple, Red Apple, White Antilope, and I Love English;
  • The Box series, consisting of three magazines in English: Story Box, Adventure Box, and Discovery Box;
  • Living with Christ in the Philippines (launched in April 2012). Many other religious projects are being developed here and in Vietnam.
Activities in Africa

Located in Ouagadougou in Burkina Faso, Bayard locally publishes two magazines (Planète Enfants and Planète J’aime lire) with circulation in West Africa, and also develops the Bayard brand with various children’s and religious projects.