Our Mission

Promoting Fundamental Christian Values

Anchored in the charism of the Augustinians of the Assumption, Bayard participates in the mission of Christ and his Church by promoting Christian values to as wide an audience as possible. Among those values are an unwavering faith in humankind, a steadfast hope that endures through trials and hardships, and a strong desire for friendship and shared life.


Such values guide every employee at Bayard so that our publications–

● Touch the hearts of all our readers.
● Help children and youth discover their creativity while developing an appreciation of human solidarity.
● Walk with seniors on their journey of rediscovery of life after retirement and help them stay connected with the younger generation.
● Develop in Catholics the skills to live the Gospel in our contemporary world with the freedom of God’s children, with loyalty to the Church, and with a longing for unity and community.